This is about the people behind the brand or product, listening to their own customers first hand in a group workshop.
How: Getting our clients to see through their customers’ eyes and working collaboratively in real time.
The Benefit: This methodology is used to validate and explore new ideas and concepts.
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Following a series of in-store intercepts that led to the development of a range of innovative products, this leading retailer asked us to help validate the concepts with customers of that category.
With the supermarket fixture set up to include the new products, customers were asked to simply explore the fixture and record thoughts on a loosely structured pro-forma. This information then formed the basis of 1-2-1 conversations around what they had noticed and what they thought about the innovation.
This session allowed our client to understand fully which of the innovations truly aligned with the customer need states and which successfully filled gaps that were identified as areas where the range was lacking.