Semiotics The study of human communications and culture and understanding how thoughts get into people's minds in the first place.

Semiotics

The study of human communications and culture and understanding how thoughts get into people's minds in the first place.

How: Semiotics takes an outside approach, studying human communications and consumer culture; it’s finding out how things get into people’s minds in the first place.

The Benefit: Applying semiotics to qualitative analysis to interpret and extract maximum value.

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