Our Work

Insight is the key to innovation

Our insight and knowledge allows us to present you multiple solutions to a challenge and we also offer informed recommendations on the best ones.

By uncovering new approaches to test your products and services, we provide you with a springboard for new, innovative ideas.

Read what our clients say about us
  • My favourite company to work with! The people at Good Sense are warm and engaging in all our conversations, and creative and bright in their ways of obtaining insight.

    Their ability to put people at ease means you’re never far away from hearing something honest and authentic, which gives us more confidence in developing products off the back of the work we do together. We’ve thrown a number of challenging things their way – often at short notice – and they have never once failed to deliver.

    As a result, Good Sense has become a trusted partner in our NPD and innovation process. Mark Whalley Greencore Group Insight Manager

  • Good Sense carried out an online survey with Beadlam Grange’s customer base to find out more about the profile of the typical shopper, their purchasing habits and anything they would like to see improved.

    The customer responses and analysis were completed extremely quickly and the findings have enabled us to focus our marketing budget on the relevant factors which entice customers to Beadlam Grange. Angela Rooke Beadlam Grange Farmshop General Manager

  • I have had the pleasure of seeing first hand the growth of Good Sense Research over the last 12 months.

    The business, led by Kelly, has an infectious attitude. They are determined to get to the core of any brief they receive. They are Critically focused on understanding 'your business' and 'your consumer' as context to all they do.

    In my experience they have been both detailed, check their understanding well and obsessive at trying to find that 'angle' that does make a difference.

    Put simply - what makes them different is their drive to leave you something that gives you an advantage. A piece of knowledge upon which you can build out your product or service more effectively. Would highly recommend them. Kevin Moore Greencore PLC Food to Go MD

  • Good Sense Research has really helped us really understand why our guests love us, and more importantly what we could do create even more ravings fans.

    We have a much deeper understanding of our guests' emotions, opinions, and needs, all of which helps us focus on what matters most. Eric Partaker Chilango Co-CEO

  • We love the team at Good Sense – they are so accommodating and responsive.

    They are quick to respond and the standard of their work is the best in the industry. Emma Fuller The Collective Dairy Innovation & Development Manager

Some of the brands we have worked with