About Good Sense

Making market research a piece of cake

Good Sense are a market research company who operate nationally asking consumers to taste food/drink and test non food products on behalf of  clients, then provide feedback and talk about their experiences. We work with a number of leading household companies within FMCG, Retail, Food Service, Travel and Hospitality.

"Good Sense Research has more than 30 years' experience of research"

With an innovative approach to research and fully understanding what our client's research needs are, we apply the best methodology to obtain results. By translating what consumers tell us in to something meaningful we help businesses make informed decisions about their products and services.

We have the added advantage of working alongside our sister company, Food Innovation Solutions where we utilise their knowledge and expertise in food creation.  Couple this with consumer research and you're sure to gain the most insightful, applicable information and recommendations possible.

We believe in:

  • Replicating real life scenarios
  • Employing the latest research techniques
  • State of the art technology to capture research data and report back
  • Passionately believe in the power of having stimulating conversations with consumers

Bfp awards

Bfp awards

Bfp awards

university of essex